For economic development teams
Turn a business walk into a follow-through loop.
Basly works alongside the market-intelligence and CRM tools you already use. Hear concrete blockers from verified local businesses, connect owners who request assistance, and measure whether support changed a hiring, investment, expansion, or retention outcome 30 to 90 days later.
One decision · one corridor · 25 to 40 verified businesses · aggregate findings · opt-in referrals · outcome follow-up
The work you already do
Carry the outreach you value through to the outcome you need to report.
Business walks and surveys capture an important moment. What happens afterward is often scattered across inboxes, spreadsheets, referrals, and individual relationships. That makes it difficult to show which assistance changed an outcome. Basly connects the outreach your team already conducts with the results you need to understand and report.
A different layer of local intelligence
Existing data describes the market. Basly tests what businesses are experiencing now.
Market-intelligence tools can show demographics, industries, competitors, employment, and development. They cannot tell you that an owner delayed a renovation, abandoned a hiring plan, wants assistance, or what happened after support was offered. Basly gathers that evidence with permission and follows it through.
How it works
Choose one decision
A corridor, program, or cohort where the community needs better evidence.
Hear from verified businesses
A structured pulse of about ten minutes, followed by interviews with a smaller group recruited through trusted local channels.
Turn findings into action
An aggregate priority brief plus an assistance queue containing only owners who explicitly request contact.
Measure what changed
A single 30 to 90 day check-back with the owners who opted in to being re-contacted: what happened on referrals, applications, resolved blockers, and whether delayed business decisions moved forward.
The design-partner pilot
Test the complete loop in one defined place.
Begin with an 8 to 12 week baseline and recruitment period for one real corridor cohort, then conduct one outcome check-back 30 to 90 days later with the owners who opted in to being re-contacted. Define the decision, cohort, recruitment approach, and success criteria together at the start.
- Baseline and recruitment
- About 8 to 12 weeks
- Scope
- One corridor, program, or cohort
- Reach
- 25 to 40 verified operators
- Structured pulse
- About 10 minutes
- Interviews
- About eight, drawn from the participant pool
- Findings
- One aggregate brief and one working session
- Outcome check-back
- Once, 30 to 90 days later, with re-contact opt-ins
- Distribution
- Co-recruited through city, chamber, and local channels
- Integration
- No software or CRM integration
- Data transfer
- No raw CRM or city business-list transfer required
Because this is a design-partner pilot, the result is not predetermined. Together, we test whether the signal reveals something existing data and outreach do not, whether it leads to useful action, and what value would give participating businesses a reason to return.
Trust and privacy
- The commissioning partner sees aggregate findings by default.
- Individual follow-up requires explicit consent.
- Businesses can participate without requesting individual follow-up.
- The 30 to 90 day outcome check-back reaches only owners who separately opted in to being re-contacted.
- Contact information is stored separately from responses.
- Individual responses and contact details are never sold or brokered.
- De-identified, aggregate insights power Basly's own products.
- Directional results are never presented as representative citywide opinion.
Basly is building toward a fuller picture of local commerce: what people want, what prevents local businesses from providing it, and which actions actually work.
Talk to us
Start a pilot conversation.
Tell us where you are and what decision you are weighing. We reply personally.
Tell us about your community
A quick note and your email. The founder reads every one.